After months of speculation surrounding the collaboration with Virgil Abloh, Nike officially released news on the highly anticipated project this afternoon. BOFspoke with the Off-White head designer earlier this month in Portland to discuss the challenges involved with working on such iconic styles, the future of streetwear and the importance of “one-off” collaborations.
“It’s potential career suicide to touch ten things that are iconic, but I always like a challenge. The idea of ‘The Ten’ is Nike going into its history and asking a designer such as myself to tell a story by highlighting a design detail and innovation within [each of the] ten models. What’s interesting is the scope of the project. It’s a hallmark, a very important idea of post-modern culture, innovation and athletic performance all intertwined into one.”
Nike will debut the first “five icons” (Air Jordan 1, Blazer, Air Prest, Air Maz 90 and Air Vapormax) in NYC, London, Milan and Paris coinciding with each city’s corresponding fashion week this September. A wider release of all ten models will launch at select Nikelab retailers sometime in November.