When Koichi Chida paired up with Aya Furuhashi in 2005, he wagered a huge risk. Furuhashi “had never won any contests or anything while attending professional school”, says Chida. “She didn’t really stand out to be frank. But, when you see how she writes, or listen to how she speaks, you feel this vibe.” With FURFUR taking its name from her, Furuhashi continues to imbue herself throughout the brand. Her effortlessly feminine style permeates without trying too hard and seasonal subjection. This second S/S17 release experiments with textures and hues that beckon the summer on its quick approach. With enough tulle and ruffles to bring the Kate Bush out of anyone, each piece offers an immensely tender look. Feathery crochet and light and bright cotton with ornate patterns provide freedom in warm weather.