Paul Rand’s Iconic IBM Graphic Standards Manual Returns

Paul Rand fans and anyone with a thing for graphics will do well to invest in the latest Kickstarter from Empire Editions. The Paris-based publisher aims to reprint the iconic IBM Graphic Standards Manual, a regularly updated design bible setting out Rand’s vision for IBM’s visual identity between the 1960s and 1980s. Brought into the fold by Eliot Noyes, the man in charge of IBM’s rebrand, Rand worked alongside the likes of Isamu Noguchi and Charles and Ray Eames; IBM determined to place contemporary design front and center. Rand left no stone unturned in his role. Encompassing every single graphic element from the iconic striped logo to internal correspondence, not forgetting of course, the products themselves, his exhaustive guide is a masterpiece in itself. To get your hands on a copy, head over to the Kickstarter and invest.