nonnative x INOV-8® ROCLITE 286 GTX


Founded over a decade ago as a British outdoor and trail running equipment firm, INOV-8 now operates under the direction of Japanese alpine apparel brand Descente. This season they've teamed up with nonnative on an attractive makeup of its flagship "ROCLITE" 286 GTX model; constructed from ivory suede and lined with GORE-TEX® with a purist and vintage aesthetic in mind. I like how they've even incorporated a retro advert template in marketing the shoe at the start of the video, reminiscent of the art direction used in similar campaigns throughout the '70s and '80s. The rest of short references scenes from Danny Boyle's cult film Trainspotting - a detail I see as a nod to INOV-8's UK roots. Releasing this March 11 only through select and exclusive doors, including: Coverchord, vendor and Pilgrim Surf + Supply