visvim® is continually differentiating itself from other brands with its "no compromise" approach to craftsmanship; even through minute details, often overlooked by consumers. Their latest product introspection aims the spotlight at freehand machine embroidery - a meticulous and time consuming technique that's almost unheard of in today's mass production landscape.
Unlike computerized sewing machines, where artwork and data can be conveniently uploaded and transferred on a garment within minutes, the freehand approach requires a high level of dexterity and skill akin to drafting or fine line tattooing. This obviously drives the cost up on garments produced with this method, but the results are absolutely stunning and are becoming more rare as convenience and accessibility to modern technology overtakes the industry. Learn more about freehand embroidery and visvim®'s applications of this technique at their online dissertations section.