i-D Meets the Creative Minds Behind ACRONYM®

As anticipation continues to build for the latest collaboration between Nikelab and ACRONYM®, i-D catches up with Acronym® boss Errolson Hugh and the tight knit group of collaborators, co-workers, and friends that influence his one of a kind label. Find an excerpt below and head to i-D to read the full article.

William Gibson, 68

Where do you live?
Vancouver, British Columbia, Canada.


What do you do?
Novelist, and namesake of Buzz Rickson's William Gibson collection.


How did you meet Errolson?
We met in 2008 in the run-up to Arc'teryx putting its Veilance label together. Someone there told me about this guy in Berlin, that he was the secret genius of hyper-functional but satisfyingly attitudinal urban technical menswear. I instantly bought a used Acronym hardshell on eBay from someone in
Italy, and saw that its designer was all that had been described. Then, to my delight, he actually turned up here, so we got to meet.

What do you admire about him?
So many things! His unfailing sense of humor, absolutely everything about him as a designer, including that rare ability he has to know when something has been designed enough, already. Also, the highly evolved discipline he has, with which he seems so effortlessly to avoid dissing others. He must be among the absolutely least bitchy individuals in the fashion industry. If he indeed is in the fashion industry, because I've often felt that he's in something else, something we don't yet have a name for. Wearable architecture?

Johanna Schneider

Where do you live?
Portland, Oregon.

What do you do?
Senior Design Director, Nike Women's Sportswear.

How did you meet Errolson?
Errolson and I met at the ISPO trade show in Munich, in 2001. Two strangers ran into each other, escaping the halls full of noise, ski and snowboard gear. After a fun ride with friends in his Subaru Impreza WRX through the snowy streets of Munich, we visited his stunning Acronym studio, located at Schloss Nymphenburg Park. It was an impactful and revealing experience that affected my personal vision and career path immensely.

What do you admire about him?
His irresistible vision of creating pure, intelligent, unbeatable, and relentless products, whatever it takes. His honesty, detestation of fuzz, generosity, and trust towards people he respects and loves. His ability to reconcile laser sharp and smart direction, while being generously open-minded and curious about other people's perspectives. Errolson's professional and social intelligence provides his product design an incommensurable combination of unique perfection and addictive magic.