Margaret Howell & Alasdair McLellan for SS17

Margaret Howell call on long-time collaborator, photographer Alasdair McLellan, for its latest set of images showcasing the best of SS17. Shot along a moody Hastings coast, atmospheric British landscapes once again play backdrop to a collection of beautifully constructed basics for both men and women.

The SS17 campaign comes ahead of an in-store exhibition looking back over 13 years of partnership between the brand and celebrated image-maker McLellan. Coinciding with London Fashion Week, Margaret Howell describes, “I drag him off to unglamorous locations in England with our precarious weather, but I think he has come to trust my choices as I trust his eye that works tirelessly to get the right picture.”

Alasdair McLellan for Margaret Howell 2004 – 2017 runs from 17 February to 19 March, 34 Wigmore Street, London W1U 2RS.