Watch Sculptures Come to Life in The Inflatables

Motion and design studio More And More take a break from working for the likes of Prada, Nike and Chanel to create a body of work centred around experimentation and creativity. Speaking to It’s Nice That, partner Carl Burgess describes this brave move: “The project was partially driven by constantly working on client jobs back to back for years and wanting to do something totally different. It was also driven by wanting to really challenge ourselves, because I think when you get commercial briefs in all the time and you’re doing them so much, they almost become easy.” Taking a 50-day break from profitmaking business, the company dedicated itself to creating “…anything whenever we felt like, no matter what it was.” Among this fresh collection of films, The Inflatables, a complex to create, mind-bending short featuring classical-style sculptures in the process of coming to life. Press play.

Source: It's Nice That