For his latest runway show, Gosha Rubchinskiy heads back to his native Russia to present his Fall/Winter 2017 collection in Kaliningrad. Working closely alongside adidas, the collection has strong influences from football and youth culture. Italian retailer Slam Jam meets with the designer in Kaliningrad where he speaks about pop culture, social responsibility, and why he chose to move his show to Russia. Find an excerpt of the interview below and read it in full at Slam Jam.
Picking Kaliningrad for your latest show sounds like a proper statement. What led you to this decision? What’s the message behind that?
The thing is that for me coming back to do shows in Paris has become a little boring. So I preferred to do something else, and I really wanted to go back to Russia to do shows here. adidas Football came to us with this great amazing project collaboration for the World Cup 2018 and I started to think about what to do. Kaliningrad is one of the cities where the cup will be held and at the same time, Kaliningrad used to be part of Germany, so I think it’s a perfect place to show a collaboration between a German and a Russian brand. Plus it’s in the middle of Europe, and I wanted to do something new, exciting.
Football gets a key role then?
Yes, football can unite people around the world, which I think is great. I like it the same way I like great things as music or fashion. I think football is totally part of contemporary pop culture. Last July I was also in Paris for the Europan Cup finale. It was so much fun.
How has your territory and your roots been affecting your work?
When you want to speak about something, you choose your own language because it’s better to speak about ideas by a language you know. When you want to write a book, you write it in your own language. If I want to speak about something I prefer doing it the way I do, in my own language, it’s easier because I know things about this and I can speak very well about it. You can’t really speak about something you don’t know.
Portrait by Ekaterina Bazhenova via Purple
Photograph by Kirill Gluschenko via INRUSSIA.