UNUSED | SS17 Lookbook

With over a decade in the business, Japan’s UNUSED have established a clear visual language, each distinctive lookbook recognisable on first glance. Experimenting with old and new, the label continues to refine its wearable take on unisex, relying on oversized fit and blurred references to create a more accessible, albeit eccentric, wardrobe. Never fully committing to one look, decade or trend, Unused remains truly timeless - SS11 as fresh as SS17. This latest run plays with big fit ‘50s open-collar shirts, vintage western jackets and more contemporary, loose sweats – plenty to add to the list for next summer. Look out for the collection over at stockists including HAVEN and GOODHOOD