Awake NY Logo Caps

Angelo Baque's label "Awake NY" is still relatively under the radar mainly due to the fact that the products released were only available exclusively through Japanese retailer SHIPS JET BLUE. The reasoning for such exclusivity is pretty clear; Angelo being the director of Supreme's branding and marketing would know the ins and outs better than anyone else on how to create the feeling of desire that is necessary to make a brand have longevity while maintaining it's "cool". 

Releasing for the first time on their own website as well as at UNION LA are five distinct colourways of the classic logo six panel caps. Retail is $42 USD with proceeds being donated to the Standing Rock Sioux Tribe.