BED j.w. FORD x Larose Paris Editorial

Working together this season on a custom hat collection, Tokyo new-comer BED j.w. FORD and Larose Paris have recently released images from a new editorial for GQ. Set at the Western Festival rodeo in Larose founder Isaac Larose's home province of Quebec, Canada, the editorial is a refreshing change from the often over-produced and polished fashion shoots that predominate in the industry. The hats and garments fit in surprisingly well amongst the cowboys, RV's, and beer drinkers, despite the worlds between obscure Japanese fashion and rural Quebecois rodeo goers. You can browse the images above and the editorial will also be made available in the form of a limited edition zine available at Colette Paris and Bonheur d'occasion Montreal.

Art Direction & Photos Winston Jade : Alexi Hobbs & AJ Hélie
Models: Audrey-Rose Maréchal & François Pariseau
Book Design: Thomas B. Martin
Source: GQ