BUILDING & LOOPWHEELER For BEAMS | 40th Anniversary Chair Collection


BEAMS mastered the collaboration long before it was even a thing. Celebrating its 40th year, Yo Shitara’s retail empire has had plenty of time to perfect the art. Part of its on-going birthday releases, the store revisits last year’s joint project between Japanese homeware store BUILDING and fleece specialists, LOOPWHEELER, creating another series of smart chairs. Based around the Eames Aluminium Group model, jersey fabrics in a range of bright shades upholster this iconic office accessory.

For those wanting to get involved at a more affordable level, a heavyweight crew-neck sweatshirt, straight from LOOPWHEELER’s old-world Tsuriami knitting machines, will also be available through the Japanese retailer.